The Code

Adopted in 1981 by the World Health Assembly, The International Code of Marketing Breast Milk Substitutes ("The Code") ensures the provision of safe and adequate nutrition for infants by protecting and promoting breastfeeding, while regulating the appropriate use of human milk substitutes when necessary, through responsible marketing and distribution practices.  At this event, Breastfeeding researchers from across Canada will gather to discuss The Code, its status and importance to protecting breastfeeding in Canada.

We are pleased to welcome the following speakers to this event: 

Isabelle Michaud-Letourneau, Adjunct Professor at Université de Montréal’s School of Public Health

Title: Translating the International Code of Marketing of Breast-milk Substitutes into national measures in nine countries

Dr. Laurie Twells, Professor in the Medical School at the Memorial University of Newfoundland

Title: High rates of International Code violations: a cross-sectional study in a region of Canada with low breastfeeding rates

Chantal Bayard, PhD Candidate at the Université du Québec à Trois Rivières

Title: Cornering the Market on Maternal Affect: A Discourse Analysis of a Social Media Marketing Campaign for Infant Formula

Heather Rusi, Doctor of Nursing Student at the University of Calgary

Title: The Commercialization of Human Milk and the Need for Evidence-Based Policies

We are looking forward to a very interesting discussion. See you on the 20th. 

Join this meeting on Google Meet

meet.google.com/ugx-ozpg-oga

Or dial +1 647-737-6598 PIN: 987 176 975#